Superstar

The Fred Perry Store by BuckleyGrayYeoman is Sleek and Sophisticated

By: Jana Pijak - Published: Jul 18, 2012 • References: fredperry and frameweb
The Fred Perry Store by BuckleyGrayYeoman features the reinterpretation of the English sportswear brand's logo. Located in London's Westfield Stratford City shopping center, this sophisticated retail space pays homage to the Olympics.

Fred Perry's laurel wreath logo is transformed into a gilded sculptural form that serves as a central focal point within the retail space. Though scattered throughout the space, hanging leaf elements make up a perfect wreath when viewed full on.

Designed with simplicity and function in mind, this minimalist interior is accented with subtle gilded details making it the epitome of true elegance. From geometric graphics a pin mosaic wall, the Fred Perry Store by BuckleyGrayYeoman is an architectural translation of the classic sportswear label an its impeccably crafted garments.