Fred Perry and PLEASURES Join Forces on a New Collection
Fred Perry and PLEASURES work together on a new collection for the season which celebrates their shared British heritage. It features structured polo shirts that are true to Fred Perry's roster as Fred Perry gives the design its own perspective. This includes a rebellious nature that is captured by the skull and star emblem.
The collared tops are designed with an all-black base foundation and are detailed with faded skeleton head motifs. The duo also creates monogram stars in bright red tones for a pop of tonal contrast. Text also reads "LONDON, ENGLAND" to celebrate the theme along with descriptive graphics at the back of the shirts. It is all rounded out with the Laurel Wreath branding emblem true to Fred Perry on the left side of the chest.
Image Credit: PLEASURES, hypebeast, fredperry
The collared tops are designed with an all-black base foundation and are detailed with faded skeleton head motifs. The duo also creates monogram stars in bright red tones for a pop of tonal contrast. Text also reads "LONDON, ENGLAND" to celebrate the theme along with descriptive graphics at the back of the shirts. It is all rounded out with the Laurel Wreath branding emblem true to Fred Perry on the left side of the chest.
Image Credit: PLEASURES, hypebeast, fredperry
Trend Themes
1. Rebellious Fashion - The new Fred Perry and PLEASURES collection showcases a rebellious nature with skull and star emblems, all-black designs, and descriptive graphics.
2. British Heritage - The collaboration celebrates the shared British heritage of Fred Perry and PLEASURES, incorporating London-themed elements and the iconic Laurel Wreath branding.
3. Structured Polo Shirts - The collection features structured polo shirts with faded skeleton head motifs and bright red monogram stars, offering a unique perspective on Fred Perry's roster.
Industry Implications
1. Fashion - The Fred Perry and PLEASURES collaboration introduces rebellious elements to the fashion industry with their new collection of structured polo shirts.
2. Heritage Apparel - The collection appeals to the heritage apparel industry by celebrating British heritage and incorporating iconic branding elements.
3. Streetwear - The rebellious nature of the Fred Perry and PLEASURES collection makes it a standout in the streetwear industry, with bold graphics and unique design elements.
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