The Fox Crimes Channel Swims With the Fishes

By: Carly Foy - Published: May 29, 2011 • References: bungalow25 & creativecriminals
Created by Bungalow 25 in Madrid, the Fox Crimes channel advertisement is sea-deep disturbing.

The creative team came up with the idea of placing a dummy with "cement shoes" or, in this case, a painted box, in a popular diving area. This was guaranteed to get the hearts of deep-sea divers rushing. The dummy was covered in a black blanket, only allowing the silhouette to be seen. Chains engulfed the doll and made it extremely realistic.

The Fox Crimes dummy was a great campaign idea by Bungalow 25, as the scare of murder and a faux crime scene grabbed the attention of the media and gave exposure for the channel. Bungalow 25’s execution was truly flawless and the crime scenes are surely memorable. Stats for Underwater Crime Advertising Trending: Older & Chilly
Research: 3,279 clicks in 260 w
Interest: > 3 minutes
Concept: Fox Crimes
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: hammerhead shark supercars, multi-purpose booze bottles, and suicidal snack ads.