The Forever 21 Times Square Billboard Takes Snaps of Passersby

By: Vittoria Natarelli - Jul 26, 2010
References: vimeo & ny.racked
The latest Forever 21 Times Square billboard takes photos of onlookers in the busy New York square.

Created by Space150, the billboard takes interactivity and creativity to a whole new level. The model on the billboard pulls out a camera and takes a picture of everyone watching; later, the model pulls out a Polaroid of the image. The Forever 21 Times Square billboard is an incredible idea that was well executed.

Implications - The Forever 21 Times Square Billboard is an innovative marketing concept that integrates pedestrians into the ad campaign. Share your thoughts with others in the comment section below.