The Forever 21 Times Square Billboard Takes Snaps of Passersby

By: Vittoria Natarelli - Published: • References: vimeo & ny.racked
The latest Forever 21 Times Square billboard takes photos of onlookers in the busy New York square.

Created by Space150, the billboard takes interactivity and creativity to a whole new level. The model on the billboard pulls out a camera and takes a picture of everyone watching; later, the model pulls out a Polaroid of the image. The Forever 21 Times Square billboard is an incredible idea that was well executed. Stats for Photographing Billboards Trending: Older & Warm
Traction: 7,660 clicks in 218 w
Interest: 4 minutes
Concept: Forever 21 Times Square Billboard
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: text-savvy billboards, facebook-inspired advertising, and bejeweled billboards.