The Forever 21 Times Square Billboard Takes Snaps of Passersby

By: Vittoria Natarelli - Published: • References: vimeo & ny.racked
The latest Forever 21 Times Square billboard takes photos of onlookers in the busy New York square.

Created by Space150, the billboard takes interactivity and creativity to a whole new level. The model on the billboard pulls out a camera and takes a picture of everyone watching; later, the model pulls out a Polaroid of the image. The Forever 21 Times Square billboard is an incredible idea that was well executed.

Implications - The Forever 21 Times Square Billboard is an innovative marketing concept that integrates pedestrians into the ad campaign. Share your thoughts with others in the comment section below. Stats for Photographing Billboards Trending: Older & Warm
Traction: 7,698 clicks in 248 w
Interest: 4 minutes
Concept: Forever 21 Times Square Billboard
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: text-savvy billboards, facebook-inspired advertising, and bejeweled billboards.