Copa America Turns Bus Stops into Goal-Shaped Football Ads

By: Laura McQuarrie - Jun 22, 2015
References: ca2015 & prexamples
In celebration of the 2015 Copa America football tournament kicking off in Rancagua, the city's bus stops were transformed into goal post-style football ads.

The bus stops were transformed into goal posts, complete with authentic netting and turf. Although Rancagua's involvement in the tournament only lasts for the first week, it's fitting that these football ads were placed on bus stops, since people will most likely be making their way out of town—perhaps even on a bus—to catch more of the group football games.

As well as being perfect for these games, it's also easy to imagine how this could be used for World Cup games, Olympic events or be adapted to advertise other sports activities anywhere in the world that has a bus stop.