This Foot Locker Promotion Features Disturbing Images of Hoarding

By: Alexander Lam - Published: Jul 22, 2013 • References: footlocker & ibelieveinadv
A new Foot Locker promotion uses creepy hoarding pictures to prove a point about shoes. Each print ad features a different collection of strange knickknacks arranged into a single shot. The campaign features rooms filled with clown memorabilia, birdhouses or elephant trinkets. Written directly below this disturbing image is text suggesting that "It wouldn't be weird if it was sneakers."

Foot Locker commissioned America-based ad agency BBDO to design and execute the ads. BBDO created the print advertisements to suggest that collecting sneakers is an acceptable hobby. By stating that sneakers are acceptable to hoard, BBDO is hoping to encourage footwear fanatics to continue to purchase their shoes from Foot Locker. In addition, the ads also imply that collecting shoes helps you distance yourself from the type of person that would hoard trinkets. Stats for Eerie Hoarding Ads Trending: Older & Mild
Research: 950 clicks in 147 w
Interest: 1 minutes
Concept: Foot Locker Promotion
Related: 81 examples / 62 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: cinematic slam dunk commercials, electro dj sportswear ads, and kid commanding baller commercials.