In order to help its knives stand out against the rest in a department store, WMF developed a series of themed food wrapping paper designs to show off a few of the items its tools can slice through with ease.
The two-sided gift wrapping paper designs were styled to capture the inner and outer textures of cantaloupes and fish skins, so that when they are ripped open, they reveal a few of the food items that WMF knives can handle with precision.
Since wrapping paper has seasonal as well as year-round appeal for special occasions, branded gift wrap has become a popular way for companies to include themselves in jovial celebrations and memory-making, all the while promoting their offerings.
Food-Inspired Wrapping Paper
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