WMF Uses Food Wrapping Paper to Present Its Knives as Standouts

By: Laura McQuarrie - Jul 22, 2016
References: wmf & adeevee
In order to help its knives stand out against the rest in a department store, WMF developed a series of themed food wrapping paper designs to show off a few of the items its tools can slice through with ease.

The two-sided gift wrapping paper designs were styled to capture the inner and outer textures of cantaloupes and fish skins, so that when they are ripped open, they reveal a few of the food items that WMF knives can handle with precision.

Since wrapping paper has seasonal as well as year-round appeal for special occasions, branded gift wrap has become a popular way for companies to include themselves in jovial celebrations and memory-making, all the while promoting their offerings.