Food Cowboy is endeavoring to ensure charities can function like companies with access to proper food waste logistics information. Based out of Maryland, Food Cowboy provides a live crowdsourced map that indicates where food is being wasted by retailers and wholesale distributors.
According to Fast Company's Co.Exist, 40% of America's food waste is due to the fact that people can't get to it fast enough. Since charities don't have the knowledge or infrastructure to gather the 'ugly' live produce retailers can't sell, they tend to rely on dry goods and non-perishable items.
Thanks to the food waste logistics Food Cowboy can provide, charities will gain insight into where and when waste is occurring and behave more like food companies.
Stats for Crowdsourced Produce Maps
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Research: 1,160 clicks in 87 w
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Concept: Food Waste Logistics
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Segment: Females, 18-55
Comparison Set: 26 similar articles, including: food scrap dining, non-electric food storage, and reactive food labels.
Crowdsourced Produce Maps
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