In this day and age, if you frequent a grocery store, you might not know the story behind your food. Or maybe you don't care to ask, however, if you did you might be turned off because of the road it traveled and/or how the corporatization of farming has effects on your local community and your family's health. Food Connect Brisbane touches on all of these problems and aims to create accessible socially responsible food.
"Our delicious seasonal produce comes from local farmers living within a five hour radius of Brisbane who are paid a fair price for their hard work and who are encouraged to farm using the most sustainable methods possible," Food Connect Brisbane outlines on their website. "Our subscribers know where their food comes from and are invited to see for themselves on regular farm tours."
Clearly, the narrative behind your food can be as important as the substance itself. And not simply in a romantic manner, but in that, the story allows you to know how your food got to your table -- who cultivated it and how; what farmers got paid; and how many miles it had to travel. Founded in 2004 by Robert Pekin, Food Connect Brisbane was premised on the creation of a big venture of community shared agriculture in Australia. And since its inception, the idea has grown and is meanwhile being replicated in Adelaide, Bellingen, Coffs Coast, Melbourne, Sydney and Wollongong.
Even though not every positive impact is measurable, Food Connect Brisbane is able to track some of their change creation, for instance, their social return on investment. According to a 2011 Social Ventures Australia survey, approximately $16.83 of social value is created out of simply $1 invested in Food Connect Brisbane itself. The real outcomes are identified per stakeholder category and include increased sense of community, more people consuming healthy food, local farming support and an overall sense of optimism.
With a passion for everything local, seasonal and scrumptious, Food Connect Brisbane brings the life back into your groceries.
Food Connect Brisbane Website
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Community Produce Narratives
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