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Fog Screens (FOLLOW UP) - Cast Video Ads On Veils Of Mist (VIDEO)
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Last year, Trend Hunter featured commercial fog screens. Now the devices are commercially available for just $40,000.
How does it work? essentially, videos are projected onto a veil of mist that you can walk though creating an interesting atmosphere and an opportunity to display advertising in pathways.
As we get better at ignoring advertising, more and more intrusive methods are employed to get our attention. What if every time you went to a store, you had to walk through video projected right onto the doorway? Great news! Now you can be brow-beaten with promotional tat in a whole new way, with the FogScreen. Using tap water (1-2.5 gallons an hour) and ultrasonics, the Fogscreen produces a half inch thick curtain of tiny water droplets. The "Fog" part of the name is pretty accurate. Just like the real stuff, the curtain doesn't feel wet – just cool and dry.
(blog.wired)
Read More: fogscreen Via: blog.wired
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