With Flush to Paradise, Henkel Shows How Easy Clean Can Be

By: Laura McQuarrie - Published: Mar 25, 2014 • References: flushtoparadise & brandingmagazine
The 'Flush to Paradise' ad for Henkel is a funny prankvertisement that set up an oasis amidst a public restroom, where there were actually people singing about the joys of having a clean toilet.

After entering a fake washroom, the isolated women were instructed to "flush before using" the toilet. Upon doing so, the walls and ceiling of the room moved away, revealing a lush garden of paradise, complete with incredibly handsome men of the Balls Dream Band who were actually singing about the properties of the toilet cleaner.

Although it's indisputable that it's good to have a clean toilet, this campaign from the Shackleton agency goes above and beyond making its point hit home and it does it quite well with a sense of humor too. Stats for Lavatory Oasis Prankvertisements Trending: Older & Mild
Research: 385 clicks in 112 w
Interest: > 3 minutes
Concept: "flush To Paradise"
Related: 82 examples / 63 photos
Segment: Females, 18-55
Comparison Set: 30 similar articles, including: photography tp dispensers, practical tissue shelves, and remote controlled toilet toys.