The Floriano Bookstore Ads Shows "There's Always a Book That Suits You"

By: Meghan Young - Published: Dec 19, 2013 • References: ibelieveinadv
The Floriano Bookstore ad campaign could be considered slightly controversial. It revolves around the tag line, "There's always a book that suits you." This is illustrated through the use of certain politicians and books that the shop believes speaks to them the best. Some of the pairings include Silvio Berlusconi and the classic novel 'Lolita' as well as Barack Obama and 'The Spy Who Came in from the Cold.'

Conceived and executed by Filadélfia, an ad agenc based in Brazil, the Floriano Bookstore ad campaign was art directed by Ricardo Matos with creative direction by Dan Zecchinelli and copy writing by Manuel Rolim. Each person portrayed in the Floriano Bookstore ad campaign looks saddened by these choices. Although that might not send a great message, it is an entertaining one. Stats for Politician Book Choices Trending: Older & Warm
Research: 2,249 clicks in 126 w
Interest: 0.5 minutes
Concept: Floriano Bookstore Ad
Related: 47 examples / 36 photos
Segment: Neutral, 18-55+
Comparison Set: 17 similar articles, including: dependent diseased individuals, provocative marine photography, and controversial detergent ads.