Superstar

The Flight Centre Student Flights Campaign Focuses on Easy Takeoffs

By: Meghan Young - Published: Jul 11, 2013 • References: tbwa and ibelieveinadv
Travelling may have become significantly easier and more convenient over the years, but there are some difficulties that will never change--at least not until the world completely amalgamates--one of which is addressed in the Flight Centre Student Flights ad campaign. While language barriers may have lowered quite a lot since many people now share English as a commonality, there are still uncomprehending accents to deal with. As it reads, getting to a destination is the easy part.

The Flight Centre Student Flights ad campaign was conceived and executed by TBWA\Hunt\Lascaris, an ad agency based in Johannesburg, South Africa. It was Byron Fraser with creative direction by Vincent Osmond and Jade Manning. The images were shot by photographer Des Ellis and confusing copy written by James Andrews.