Flieger Porridge Makes it Appealing for Kids to Enjoy
Michael Hemsworth — March 27, 2018 — Marketing
References: behance.net & packagingoftheworld
Oatmeal is a healthy part of a breakfast but can be difficult to get children to eat, so Flieger Porridge has been branded to help make it more appealing to enjoy.
Designed by Soyuz ², the oatmeal is branded with a spoon that has been transformed into an airplane, which speaks to the common parental approach to turn the utensil into a flying plane to entice children. The packaging features a clearly outlined series of instructions on the side to ensure that the product is prepared perfectly each and every time it's made to eliminate kids from associating oats with being a mushy mess.
The Flieger Porridge branding speaks to the need for more whimsical food packaging as consumers seek out ways to infuse wonder into their everyday routine.
Designed by Soyuz ², the oatmeal is branded with a spoon that has been transformed into an airplane, which speaks to the common parental approach to turn the utensil into a flying plane to entice children. The packaging features a clearly outlined series of instructions on the side to ensure that the product is prepared perfectly each and every time it's made to eliminate kids from associating oats with being a mushy mess.
The Flieger Porridge branding speaks to the need for more whimsical food packaging as consumers seek out ways to infuse wonder into their everyday routine.
Trend Themes
1. Whimsical Food Packaging - As consumers seek out ways to infuse wonder into their everyday routine, there is an opportunity to introduce more playful and imaginative food packaging designs.
2. Child-friendly Healthy Foods - There is an opportunity to create more child-friendly healthy food options, like Flieger Porridge, which can be made more appealing to younger audiences through creative branding.
3. Healthy Breakfast for Kids - As parents strive to provide healthier breakfast options for their kids, there is an opportunity to innovate and create products that are both healthy and appealing to children, like Flieger Porridge.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the trend of whimsical food packaging by designing more playful and imaginative packaging designs that appeal to consumers.
2. Health and Wellness - The health and wellness industry can tap into the opportunity to create more child-friendly healthy food options that are both nutritious and appealing to younger audiences.
3. Family and Parenting - The family and parenting industry can take advantage of the opportunity to innovate and create new products that provide healthier and more appealing breakfast options for children.
4.7
Score
Popularity
Activity
Freshness
