The New Fish Deluxe Pizza from Domino's Celebrates Chinese New Year

By: Katherine Pendrill - Feb 9, 2016
References: & brandeating
To celebrate Chinese New Year, Domino's China developed a new menu item called the Fish Deluxe pizza. Not only does the new dish appeal to Chinese taste preferences, but it also represents a nod to some of the traditions surrounding Chinese New Year.

The new Fish Deluxe Pizza is a festive dish decorated with breaded fish sticks around the edges. The golden-fried fish sticks come in the shape of fish, which are considered lucky in Chinese culture because their scales are said to ressemble money. The rest of the pizza is topped with a mix of corn, green peppers, French lardons, cherry tomatoes and pepperoni.

In addition to the Fish Deluxe Pizza, there is another seafood offering called the Shrimp & Crab Deluxe pizza. This dish sticks with the same seafood theme and features claw-shaped crab bites and shrimp.