The First Choice Bubblegum Flavored Milk Campaign Provides a Win-Win Situation

By: Meghan Young - Published: Apr 30, 2013 • References: & ibelieveinadv
Those who have had braces can sympathize with the girl starring in the First Choice Bubblegum Flavored Milk ad campaign. It can be hard to give up something one loves, especially when it can be argued that a person is still capable of enjoying it. Unfortunately, chewing gum and braces just don't mix. But this flavored milk offers a great alternative. As it reads, "The bubblegumminess without the messiness."

The First Choice Bubblegum Flavored Milk ad campaign was conceived and executed by South Africa-based Boomtown Strategic Brand ad agency. It was art directed by Tim Jones with creative direction by Andrew Mackenzie, copy by Gary Welsh and photography by Paul Cocks. Graham Bartholomew retouched the images. Stats for Messy Gum Ads Trending: Older & Warm
Research: 4,021 clicks in 161 w
Interest: 1.6 minutes
Concept: First Choice Bubblegum Flavored Milk
Related: 42 examples / 32 photos
Segment: Neutral, 4-35
Comparison Set: 15 similar articles, including: naughty comparison jewel ads, poo trophy ads, and angled auto ads.