The M&M's 'Find Red' Campaign is Deliciously Interactive

By: Shelby Lee Walsh - Published: Nov 8, 2010 • References: youtube & adsoftheworld
M&M's and Google have paired up for a deliciously delightful Canadian competition called 'Find Red.' Four of the infamous "spokescandies" -- Yellow, Orange, Green and Blue -- have lost their friend Red and they need Canadian customers to help them find their melt-in-your-mouth buddy.

The prize for finding him on Google Maps street view? A red smart for two car. The only thing that would make this 'Find Red' campaign sweeter would be winning a lifetime supply of M&M's too. Stats for Google Maps Candy Hunts Trending: Older & Chilly
Research: 4,374 clicks in 285 w
Interest: 4 minutes
Concept: Find Red
Related: 51 examples / 39 photos
Segment: Neutral, 12-55
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