The Ferrari Endurance Book Comes in Encased in Carbon Fiber
Michael Hemsworth — August 25, 2023 — Autos
References: store.ferrari & hiconsumption
The Ferrari Endurance book is a publication that is intended to immortalize the brand's racing history and provide avid fans with a decidedly luxe keepsake for their collection. The book is constructed with aluminum binding that keeps all 312 pages organized, which detail the history of the brand from 1972 to the present day. An array of iconic moments, racers and cars were chosen by editor Jason Barlow to showcase the brand's history in a new light.
The Ferrari Endurance book is limited to just 99 copies and comes encased in a carbon fiber storage box for discerning collectors alike to keep out on display for other curious fans to flip through. The book is priced at €19,000.
Image Credit: Ferrari
The Ferrari Endurance book is limited to just 99 copies and comes encased in a carbon fiber storage box for discerning collectors alike to keep out on display for other curious fans to flip through. The book is priced at €19,000.
Image Credit: Ferrari
Trend Themes
1. Luxury Automotive Publications - The rise of ultra-luxe automotive publications presents an opportunity for brands to cater to affluent collectors with high-end, limited edition books.
2. Aluminum Binding Construction - The use of aluminum binding construction in luxury publications offers a unique and premium way to organize and present valuable content.
3. Carbon Fiber Packaging - The inclusion of carbon fiber storage boxes adds a touch of exclusive elegance to limited edition books, creating a visually striking keepsake for collectors.
Industry Implications
1. Automotive - The automotive industry can explore the creation of high-end publications as a way to celebrate and immortalize their racing history, catering to passionate fans.
2. Publishing - The publishing industry can embrace the trend of ultra-luxe automotive publications by partnering with luxury automotive brands to create premium, collector's edition books.
3. Luxury Goods - Luxury goods brands can venture into the production of high-end limited edition books, offering an exclusive and prestigious product to their affluent clientele.
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