Superstar

H&M's Fashion Competition Wants You to Be the Judge

By: Emilie Picillo - Published: Jan 15, 2014 • References: designaward.hm and refinery29
H&M's new fashion competition wants you to be the deciding factor on which designer gets to feature in its new collection. The competition is tight, featuring Devon Halfnight Leflufy, Henriette Tilanus, Camilla Blase Woodman, Jia Hua, Lina Michal, Sophie Salekari, Eddy Anemian and Xiao Li.

All of the designer collections are totally unique from each other, making the decision quite difficult, but even more rewarding. Since the public gets to decide which designer wins, we also get to decide which collection we can picture ourselves wearing. Bear in mind, the ending result would be collaborations between H&M and the designer, so the actual clothing would be somewhat of a hybrid.

Although the clothing wouldn't necessarily result in a high-fashion collection, it would definitely be wearable and appeal to the tastes of the general public.