AMO's Five-Piece REWORK Fashion Capsule Uses Only Deadstock Fabric
Laura McQuarrie — April 10, 2020 — Eco
References: amodenim & thezoereport
Denim brand AMO created a five-piece fashion capsule collection called REWORK that is made using only deadstock fabric. The zero-waste collection taps into the popularity of patchwork denim and does so in a sustainable way with its skirts, two-toned jeans and tees. As AMO founder Kelly Urban describes, "We took old styles that were just sitting in boxes on shelves, cut them up, sewed them back together in new ways and realized what worked and what didn’t. From that, a five-piece capsule collection was born."
The collection is minimalist and nostalgic, as it boasts vintage-inspired looks that reference the 70s-style denim skirts that people used to create by cutting up an old pair of jeans.
As the collection is launching during Earth Month, 20% of all sales will go towards the Natural Resources Defense Council.
Image Credit: AMO
The collection is minimalist and nostalgic, as it boasts vintage-inspired looks that reference the 70s-style denim skirts that people used to create by cutting up an old pair of jeans.
As the collection is launching during Earth Month, 20% of all sales will go towards the Natural Resources Defense Council.
Image Credit: AMO
Trend Themes
1. Zero-waste Fashion - More fashion brands will likely embrace sustainable practices by creating zero-waste collections using deadstock fabric.
2. Patchwork Denim - Patchwork denim has become a popular trend among consumers who value unique, eco-friendly fashion and is likely to continue to grow as more brands embrace sustainability.
3. Capsule Collections - Fashion brands will likely create more capsule collections that offer a minimalist, sustainable approach to fashion consumption.
Industry Implications
1. Fashion - Sustainable fashion brands have the opportunity to capitalize on a growing interest in eco-friendly, zero-waste clothing.
2. Textile - The textile industry could benefit from increased demand for deadstock fabric and sustainable practices within fashion design.
3. Environmental Non-profits - Environmental non-profits have the opportunity to partner with fashion brands to raise awareness and funds for sustainability initiatives.
5.6
Score
Popularity
Activity
Freshness