Teatum Jones' 2022 Collection Features Archival Stock Fabrics
Laura McQuarrie — August 16, 2021 — Eco
References: teatumjones & fashionunited.uk
The Re-Love | Global Womanhood 2022 collection from Teatum Jones was recently showcased at Copenhagen Fashion Week and as part of the Zalando Sustainability Award showcase, it shared innovations in zero-waste fashion. The London-based brand teamed up with Liberty fabrics to create designs that made the most of archival stock, including damaged tailoring fabrics and materials that were "imperfect and forgotten."
For the collection, a dozen deadstock fabrics were chosen, including iconic Liberty prints like Standen, Sussex and Ceremony. The fabrics were given new life in outfits featuring eye-catching colors like blue and fuschia. Fashion fans with a keen eye may even notice that Liberty fabrics were joined with archival Autumn/Winter 2018 Global Womanhood styles, offering a fresh perspective on fabrics from seasons of the past.
For the collection, a dozen deadstock fabrics were chosen, including iconic Liberty prints like Standen, Sussex and Ceremony. The fabrics were given new life in outfits featuring eye-catching colors like blue and fuschia. Fashion fans with a keen eye may even notice that Liberty fabrics were joined with archival Autumn/Winter 2018 Global Womanhood styles, offering a fresh perspective on fabrics from seasons of the past.
Trend Themes
1. Zero-waste Fashion - The use of archival stock fabrics and deadstock materials in fashion collections to reduce waste and promote sustainability presents an opportunity for companies to create disruptive innovations.
2. Collaborative Sustainable Fashion - Partnerships between fashion brands and textile suppliers can facilitate the use of sustainable materials and reduce waste in the fashion industry, leading to potential disruptive innovations.
3. Conscious Fashion Consumption - Increased awareness and education on sustainable and ethical fashion practices can lead to a shift in consumer behavior towards conscious consumption, presenting a potential opportunity for disruptive innovations in the fashion industry.
Industry Implications
1. Fashion and Textile Manufacturing - Adopting sustainable practices and exploring the use of sustainable materials, such as archival stock fabrics and deadstock materials, presents a disruptive innovation opportunity for fashion and textile manufacturers.
2. Retail and E-commerce - Promoting and facilitating sustainable and ethical fashion practices through retail and e-commerce platforms can lead to a disruptive innovation opportunity in the fashion industry.
3. Sustainable Materials Production - Innovations in the production of sustainable materials, such as recycled and upcycled fabrics, can present a disruptive innovation opportunity for manufacturers and suppliers in the fashion and textile industry.
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