A Cablemas Campaign Features Movie Characters Awaiting Your Return

By: Alexander Lam - Published: Jun 13, 2013 • References: adsoftheworld
A campaign for Cablemas on-demand video features fantasy characters waiting for you at home. The print ads show movie characters patiently waiting for you to return to your family. Along with the amusing visuals is the text "Video on Demand. Your Movies are waiting at home."

The campaign was created by ad agency Arrechedera Claverol in order to increase subscribership for Cablemas. The ads were released in Mexico to inform customers about Cablemas’s entrance into the realm of on-demand video.

One ad features two girls in lingerie waiting for you in bed. The sensual movie characters are lounging around waiting for you to go home. A less racy ad has a grotesque zombie sitting in your living room waiting to ambush you. Stats for Lingering Fantasy Character Ads Trending: Older & Buzzing
Research: 15,645 clicks in 153 w
Interest: 2.6 minutes
Concept: Fantasy Character
Related: 35 examples / 27 photos
Segment: Males, 18-55
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