OMO's Fairy Tale Campaign Ads Shows That Getting Dirty Helps Happy Endings

By: Laura McQuarrie - Published: Jun 26, 2014 • References: & adeevee
These fairy tale campaign ads for OMO show that classic stories like Hansel and Gretel, The Princess and the Frog and Alice in Wonderland all have one thing in common besides having happy endings—they all involved getting a little dirty.

Each of the ads depicts a scene from the iconic stories, where dirt is in abundance as Alice gets ready to take a fall down the rabbit hole, Gretel pigs out on candy and a princess goes to kiss her frog prince in the middle of a swamp. From the perspective of OMO, if these storybook characters had stayed totally clean, these stories would not have been told in the way that we know them today. The 'Dirt Makes Good Stories' ads were created for OMO's laundry products by the Loew agency in Istanbul. Stats for Messy Storybook Ads Trending: Older & Average
Research: 2,555 clicks in 99 w
Interest: 2.7 minutes
Concept: "fairy Tale Campaign"
Related: 77 examples / 59 photos
Segment: Neutral, 18-35
Comparison Set: 28 similar articles, including: familial fantasy photography, princess mugshot photography, and chic wonderland editorials.