Chicago Tribune: Jeremy Gutsche On ROHTO's 'Cool/Not Cool' Survey
Gutsche describes how the survey “confused `mainstream popularity’ with `cool’” and provides reasons as to why the results of this particular survey may not be accurate.
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Implications - Consumers are looking for media portrayals to let them know what is trendy or not. Certain types of publications that feature this topic are appealing to consumers who look towards them as a way of identifying themselves. Companies trying to stay on the cutting edge could focus on this when creating their products.Stats for Chicago Tribune: Jeremy Gutsche on ROHTO's 'Cool/Not Cool' Survey Trending: Older & Mild
Traction: 2,479 clicks in 265 w
Interest: 4 minutes Concept: Chicago Tribune: Jeremy Gutsche On ROHTO's 'Cool/Not Cool' Survey
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Segment: Neutral, 18-55 Comparison Set: 18 similar articles, including: hand-embroidered notebooks, exploiting chaos, and friendly drone campaigns.