Nutri-Grain's BOLT Cereal Box Lets People Experience Virtual Reality

By: Laura McQuarrie - Sep 12, 2015
References: youtube & theverge
With a bowl of Nutri-Grain BOLT cereal, it's now possible to experience virtual reality for breakfast. Customers in New Zealand will be able to purchase a special cereal box that can be transformed into a virtual reality headset. While the cereal box provides all the components for virtual reality viewing (including a set of lenses) the only other tools a user needs to assemble the headset are common household objects like a butter knife, a ruler, scissors and a ballpoint pen.

Once the headset is assembled, a phone can be placed inside. The cereal box headset is designed to be used alongside an official app, which supplies fun VR experiences like mountain biking, which can be accessed simply by scanning the QR code on the box.

With the launch of Google Cardboard and YouTube's 360-degree virtual reality video platform, virtual reality experiences are becoming more accessible and more affordable to all consumers.