For those enjoying the sand and surf in the Hamptons this month and are in need of some hair removal services, keep an eye out for the EWC Jitney Bum Bus. A promotion by European Wax Center and the agency StrawberryFrog, the EWC Jitney Bum Bus is a traveling billboard featuring colorful photos, snapped by photographer Henrik Halvarsson, of women wearing bikinis.

To get your free waxing coupon redeemable at one of the European Wax Center salons, you just have to snap a photo of the bus, add the hashtag #EWCBumBus and use Facebook or Foursquare to check in. And if you're not in the Hamptons, don't worry. You can still get a free wax by 'liking' the brand's Facebook page and tagging a photo of the EWC Jitney Bum Bus on your timeline.