Evelin Kasikov Reinvents Embroidery One Stitch at a Time
Kasikov says that her technique “transforms printing technology into handmade form.” Through a conscious redefinition of what usually comes to mind when thinking of embroidery, for example, femininity and decoration, Evelin Kasikov and her craft are changing that rigid mentality one stitch at a time.
Implications - Products made with everyday materials appeal to those shoppers who look to make purchases they can relate to. In order for a company to increase their popularity on the market, they could come out with more items that feature relatable materials.Stats for Contemporary Cross-Stitching Trending: Older & Mild
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Interest: 4 minutes Concept: Evelin Kasikov
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Segment: Neutral, 18-35 Comparison Set: 25 similar articles, including: street art cross stitch, 24 nifty needlepoint creations, and emobroidery kits.