People Fusing With Couches Edit
ESPN All Day, Everyday Campaign

SAATCHI & SAATCHI, Singapore delivers a creative ESPN ad campaign that promotes “ESPN all day, everyday” in a very fun way.

The ads take being “stuck to the couch” quite literally by showing men watching ESPN while embedded inside their sofas; their clothes are fused with the couch itself.

I think it’s a cool concept that delivers the campaign’s message quite nicely.

The campaign was created by executive creative director Andy Greenaway, creative directors Richard Copping, Andrew Petch, art directors Ronojoy Ghosh, Richard Copping, Joel Clement

Photography by Allan Myles and retouching by Magic Cube.