Superstar

Escudos de Lima Branding is Unusually Inspired

By: Amelia Roblin - Published: Jul 24, 2011 • References: ladespensa.pe and notcot.org
Slightly different from your conventional presentation of casual apparel, Escudos de Lima T-shirts are wrapped in aluminum foil boxes with paper lids that make them look more like your takeaway dinner. Mimicking boxes of prepared lasagna, this peculiar form of packaging might suggest a food-inspired graphic design of the garments inside.

In fact, these pima cotton crew-necks and matching totes are stamped with animated prints that picture buses from Peru's public transportation system. As a contemporary coat of arms and shield of Lima, each piece of apparel reminds the younger generation not to forget the times of tragedy that have occurred, and to nurture the sense of humor that can never be stolen away. This quirky Escudos de Lima collection succeeds in its unexpected irony and the celebration of civic symbolism.