Equal Pay Day is trying to promote awareness about the fact that women in Belgium are still compensated 21% less than men in the same jobs. To demonstrate the absurdity of the situation, the team came up with a set of commercials to highlight how ridiculous it would be if fat people were paid less, or even black people.
These commercials are purposefully rude and racist, because that's exactly what is happening to the women in Belgium who are being under-compensated. As the ads demonstrate, it's not like these people are genetically less intelligent or lazy, but society is still looking at them in this manner if the salary between males and females continues to be unequal.
Stats for Purposefully Absurd Commercials
Trending: Older & Average
Research: 896 clicks in 114 w
Interest: > 3 minutes
Concept: Equal Pay Day
Related: 96 examples / 74 photos
Segment: Neutral, 18-55+
Comparison Set: 35 similar articles, including: anti-feminist political memes, disturbing gender inequality ads, and sexist-shaming comeback tweets.
Purposefully Absurd Commercials
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