The Entertaining Toy Ad Transforms a Child's Imaginative Ideas Into a Story Line

By: Ady Floyd - Oct 29, 2015
References: adweek
North Carolina-based agency 'The Variable' created this entertaining toy ad that allows the audience to reminisce about their childhood imagination. The ad actually takes the imaginative ideas from a child and transforms them into a mini motion picture.

The entertaining toy ad begins with remote control cars and helicopters participating in a wild chase scene. The cars start out in the desert and eventually make their way into the city. The scenic transformation introduces robots and other toys who are battling it out in the streets.

This action-packed ad encourages children to express their imagination and foster their inner ideas. The ad also promotes the use of toys to aids children in their self-expression. The chief creative officer at The Variable says that "kids love epic superhero movie trailers and they love the thrill of creating their own adventures," which is whole idea behind this epic commercial.