In order to encourage people to read, write and publish books, Chiado Publishers had a series of ads published that focus on what happens when you don't read. The four part print ad series shows people that have their eyes blocked out by remote controls, phones and game controllers, showing that their eyes and minds are closed off to just about anything else.
With text and attentions spans becoming shorter, Chiado Publishers encourages people to open a book and in turn, their minds. The people in these ads aren't presented in the best light and their lives do seem pretty bleak without books.
The ads were created for Chiado Publishers by the McCann ad agency in Portugal.
Stats for Close-Minded Book Ads
Trending: Older & Chilly
Research: 140 clicks in 104 w
Interest: 0.5 minutes
Concept: "encourage People To Read"
Related: 62 examples / 48 photos
Segment: Neutral, 12-35
Comparison Set: 23 similar articles, including: all-american lgbtq photography, unprepared politician ads, and adorable cat photos.
Close-Minded Book Ads
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