In order to encourage people to read, write and publish books, Chiado Publishers had a series of ads published that focus on what happens when you don't read. The four part print ad series shows people that have their eyes blocked out by remote controls, phones and game controllers, showing that their eyes and minds are closed off to just about anything else.
With text and attentions spans becoming shorter, Chiado Publishers encourages people to open a book and in turn, their minds. The people in these ads aren't presented in the best light and their lives do seem pretty bleak without books.
The ads were created for Chiado Publishers by the McCann ad agency in Portugal.
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