Emergen-C Botanicals is Launching Two New Products
Michael Hemsworth — April 21, 2022 — Marketing
References: emergenc & drugstorenews
The Emergen-C Botanicals line is being expanded with two new offerings that highlight a natural formula and a functional recipe to boot.
The products including the Apple Cider Vinegar powdered supplement and the Ashwaganda gummies, which are both packed with natural vitamins and minerals. The supplements aim to harness the power of their natural, plant-based botanicals and will be right at home within the existing lineup of health-focused products.
Emergen-C Brand Director at GSK Consumer Healthcare Evelyn Furia commented on the new additions to the Emergen-C Botanicals line saying, "Immune health and stress can impact your overall well-being in a number of ways, and with many people experiencing stressful moments daily, we want to help. As a partner in achieving everyday wellness, Emergen-C is expanding the Botanicals line to offer products that address key areas of wellness like immune health and occasional feelings of stress, and these innovations help support and meet the needs of consumers wherever they are on their wellness journeys.”
The products including the Apple Cider Vinegar powdered supplement and the Ashwaganda gummies, which are both packed with natural vitamins and minerals. The supplements aim to harness the power of their natural, plant-based botanicals and will be right at home within the existing lineup of health-focused products.
Emergen-C Brand Director at GSK Consumer Healthcare Evelyn Furia commented on the new additions to the Emergen-C Botanicals line saying, "Immune health and stress can impact your overall well-being in a number of ways, and with many people experiencing stressful moments daily, we want to help. As a partner in achieving everyday wellness, Emergen-C is expanding the Botanicals line to offer products that address key areas of wellness like immune health and occasional feelings of stress, and these innovations help support and meet the needs of consumers wherever they are on their wellness journeys.”
Trend Themes
1. Natural Supplement Formulations - The Emergen-C Botanicals line highlights the natural formulation trend for supplements, offering plant-based botanicals as an alternative to synthetic options.
2. Functional Supplement Recipes - The Apple Cider Vinegar powdered supplement and Ashwaganda gummies highlight the functional recipe trend, using ingredients known to provide specific health benefits.
3. Health-focused Product Expansion - Emergen-C's expansion of the Botanicals line further emphasizes the trend towards health-focused products, addressing specific wellness needs for customers.
Industry Implications
1. Health and Wellness Supplements - The health and wellness industry has an opportunity to capitalize on the trend towards natural, functional supplements like Emergen-C Botanicals.
2. Plant-based Product Development - Emergen-C's use of plant-based botanicals in their supplements highlights the opportunity for industries to further develop natural and sustainable products.
3. Stress Management Products - Emergen-C's emphasis on addressing occasional feelings of stress with their new Botanicals products presents an opportunity for the stress management industry to offer natural solutions.
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