Eloquii is Launching a New Bridal Category
Elena Rahman — March 1, 2022 — Fashion
References: eloquii & fashionista
Eloquii is expanding its category range to include bridal options for plus-size shoppers. The size-inclusive retailer announced that its new category would debut this summer. Bridal by Eloquii will sell everything required to make the special day as memorable as possible in terms of outfits and accessories.
The brand will offer everything from wedding gowns to bridal shower dresses to bachelorette party looks. Each piece in the collection will be available in tUS sizes 14 to 28. Overall, the collection will comprise 50 unique pieces for every type of bridal event. In the past, Eloquii has released bridal capsules through collaborations with Stone Fox Bride and Elle & Oak. Still, this launch marks the first official collection belonging only to Eloquii's brand.
Image Credit: Eloquii
The brand will offer everything from wedding gowns to bridal shower dresses to bachelorette party looks. Each piece in the collection will be available in tUS sizes 14 to 28. Overall, the collection will comprise 50 unique pieces for every type of bridal event. In the past, Eloquii has released bridal capsules through collaborations with Stone Fox Bride and Elle & Oak. Still, this launch marks the first official collection belonging only to Eloquii's brand.
Image Credit: Eloquii
Trend Themes
1. Size-inclusive Bridal Ranges - Expanding bridal options to plus-size shoppers presents an opportunity for other brands to create more inclusive clothing offerings.
2. Direct-to-consumer Bridal Sales - The rise of direct-to-consumer sales in the bridal industry presents an opportunity for new brands to enter the industry.
3. Sustainable and Ethical Bridal Fashion - The demand for sustainable and ethical fashion in the bridal industry presents an opportunity for brands to differentiate themselves and attract socially conscious consumers.
Industry Implications
1. Fashion Industry - The launch of Eloquii's bridal category reflects a growing demand in the fashion industry for size-inclusive clothing.
2. Wedding Industry - The launch of the new bridal category presents opportunities for other businesses in the wedding industry, such as event planners, photographers, and caterers.
3. E-commerce Industry - The expansion of the bridal market presents an opportunity for e-commerce companies to provide more options to consumers and increase their market share.
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