11 Honoré Enters Exclusive Partnership with Nordstrom
Niko Pajkovic — October 11, 2021 — Business
References: 11honore & retaildive
11 Honoré, a luxury plus-size clothing company, announced that it will be entering into an exclusive partnership with fashion retailer Nordstrom, providing shoppers access to a wide range of its apparel offerings.
Nordstrom will be the first retailer to ever partner with 11 Honoré. As part of the partnership, a new collection created by designer Danielle Williams Eke will be released. The collection will be available in two exclusive drops. The first drop is out now and consists of 14 unique styles offered at varying price tags. Drop two will be released sometime in late October and present an additional 14 styles for shoppers to choose from.
The partnership represents Nordstrom's first foray into luxury, plus-sized offerings -- a niche but growing space within the world of high fashion. "Nordstrom's commitment to inclusivity aligns perfectly with our mission as the first size-inclusive retailer, and we are so excited for the 11 Honoré collection to be reaching more women through the Nordstrom retail channels," said Patrick Herning, founder of 11 Honoré founder.
Image Credit: 11 Honoré
Nordstrom will be the first retailer to ever partner with 11 Honoré. As part of the partnership, a new collection created by designer Danielle Williams Eke will be released. The collection will be available in two exclusive drops. The first drop is out now and consists of 14 unique styles offered at varying price tags. Drop two will be released sometime in late October and present an additional 14 styles for shoppers to choose from.
The partnership represents Nordstrom's first foray into luxury, plus-sized offerings -- a niche but growing space within the world of high fashion. "Nordstrom's commitment to inclusivity aligns perfectly with our mission as the first size-inclusive retailer, and we are so excited for the 11 Honoré collection to be reaching more women through the Nordstrom retail channels," said Patrick Herning, founder of 11 Honoré founder.
Image Credit: 11 Honoré
Trend Themes
1. Plus-size High Fashion - Opportunity to disrupt the high fashion industry by creating more plus-size clothing collections and partnering with more retailers to reach a wider audience.
2. Inclusive Luxury - Opportunity to disrupt the luxury industry by creating more accessible, inclusive clothing collections and catering to a wider range of body types.
3. Exclusive Collaborations - Opportunity to disrupt the retail industry by creating unique, exclusive collaborations between high-end fashion brands and retailers to attract more customers.
Industry Implications
1. Fashion Retail - There's an opportunity to create more size-inclusive clothing collections and partner with more retailers, such as Nordstrom, to reach a wider audience.
2. Luxury Apparel - There's an opportunity to disrupt the luxury industry by creating more inclusive and accessible high-fashion pieces for plus-size women.
3. Online Marketplaces - Opportunity to disrupt the online retail industry by offering a wide range of plus-size luxury clothing options and exclusive collaborations, like those between 11 Honoré and Nordstrom.
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