Elephant Polo - Cartier Event Attracts Attention (VIDEO)


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Elephant Polo - Cartier Event Attracts Attention (VIDEO)


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If you want to attract the media AND protestors, then you should sponsor a game of Elephant Pool. That’s what Cartier did. Cartier became involved in the event to highlight the plight of Asian elephants, whose numbers are rapidly diminishing. Held in India’s ‘Pink City’, the glamorous event attracted the crème of international high society and celebrities. Local branch of animal activist lobby group PETA protested at the site claiming that the event was perpetrating cruelty to animals, suggesting that the jeweler should stick to “selling watches.” (thecoolhunter.net)

Read More: cartier Via: thecoolhunter.net Posted: Nov 29, 06
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I'm in the 'for' camp. People in India already ride elephants and the idea of Elephant Polo seems majestic - which is in line with the brand image Cartier seeks to convey. Well done.

By: Michael Marucci on Nov 30, 06 | 53 Trends | 10 Comments

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