The Ecuadorian Red Cross campaign illustrates how one person can help another. It revolves around yin and yang-like face paint that embodies the idea of a life within a life. Essentially, standardized silhouette of a person's face has been painted in red on an actual face. The use of red doubly represents the flow of blood, which is exactly what this organization is encouraging people to help with.
Conceived and executed by the McCann ad agency branch based in Quito, Ecuador, the Ecuadorian Red Cross campaign sends a clear and direct message. It even reads, "Another life depends on you. Donate blood," for those who could not interpret the images.
The Ecuadorian Red Cross campaign was art directed by Andrés Vallejo and shot by Jenny Ruiz.
Face Painted Humanitarian Ads
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