EatPastry Revamped Its Identity to Be More Modern and Playful

By: Mishal Omar - Dec 30, 2016
References: freelodesign & thedieline
The dessert company EatPastry has revamped its cookie dough branding to better appeal to modern consumers, particularly those in younger demographics.

The brand's cookie dough products are all vegan, offering an alternative to eating raw cookie dough that contains eggs in it that so many people are guilty of doing. The dough comes in flavors like Chocolate Chip, Chocoholic Chip, Peanut Butter Chocolate Chip and Snickerdoodle, and also offers gluten-free options for people with various food restrictions. The EatPastry cooke dough has been rebranded to feature bright colors, images of cookies being eaten by mouths and simple branding -- a much more playful aesthetic than the one it previously featured.

By offering products for people with dietary restrictions, EatPastry is able to target a growing demographic.