East Coast Trains is trying to let consumers know that their fare from London to Edinburgh is very economical. Their campaign drives home its point by creating miniature billboards to promote their miniature prices.

This campaign for East Coast Trains is the brainchild of London-based advertising agency Dentsu. Check out their charming and successful miniature campaign in the gallery above. It won't disappoint.

Implications - Creating miniature items can add new flare to existing products and services. Recently there has been a shift away from the idea that bigger is better, as more people are becoming health, energy and lifestyle-conscious. All industries can seek to feel the benefits of downsizing product size while upsizing product quality.