East Coast Trains Has Miniature Prices and Marketing Tactics
This campaign for East Coast Trains is the brainchild of London-based advertising agency Dentsu. Check out their charming and successful miniature campaign in the gallery above. It won't disappoint.
Implications - Creating miniature items can add new flare to existing products and services. Recently there has been a shift away from the idea that bigger is better, as more people are becoming health, energy and lifestyle-conscious. All industries can seek to feel the benefits of downsizing product size while upsizing product quality.