East Coast Trains is trying to let consumers know that their fare from London to Edinburgh is very economical. Their campaign drives home its point by creating miniature billboards to promote their miniature prices.
This campaign for East Coast Trains is the brainchild of London-based advertising agency Dentsu. Check out their charming and successful miniature campaign in the gallery above. It won't disappoint.
Implications - Creating miniature items can add new flare to existing products and services. Recently there has been a shift away from the idea that bigger is better, as more people are becoming health, energy and lifestyle-conscious. All industries can seek to feel the benefits of downsizing product size while upsizing product quality.
Stats for Minivertising
Trending: Older & Warm
Research: 6,380 clicks in 320 w
Interest: 4 minutes
Concept: East Coast Trains
Related: 105 examples / 81 photos
Segment: Neutral, 18-35
Comparison Set: 39 similar articles, including: living in lilliput, miniature toy worlds, and itty-bitty landscapes.
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