East Coast Trains Has Miniature Prices and Marketing Tactics
This campaign for East Coast Trains is the brainchild of London-based advertising agency Dentsu. Check out their charming and successful miniature campaign in the gallery above. It won't disappoint.
Implications - Creating miniature items can add new flare to existing products and services. Recently there has been a shift away from the idea that bigger is better, as more people are becoming health, energy and lifestyle-conscious. All industries can seek to feel the benefits of downsizing product size while upsizing product quality.Stats for Minivertising Trending: Older & Warm
Traction: 6,314 clicks in 239 w
Interest: 4 minutes Concept: East Coast Trains
Related: 105 examples / 81 photos
Segment: Neutral, 18-35 Comparison Set: 39 similar articles, including: living in lilliput, miniature toy worlds, and itty-bitty landscapes.