Poised and elegant, the Eachway Fall 2013 ad campaign encourages a femininely sophisticated wardrobe for the fall and winter seasons. Nevertheless, although the outfits are suitable for everyone's favorite Duchess of Cambridge, there is an edgy factor that adds a good dose of youthfulness to the looks as well. From leather jackets to high heeled shoes and sheer fabrics, the ensembles show that anyone can look elegant at any age.
The Eachway Fall 2013 ad campaign was shot by photographer Mathtieu Belin, who also creative directed the photoshoot and executed the prop stylism with the help of Liao Dan. Captured in studio, the dark-haired beauty poses alongside a table full of nature-inspired knickknacks. Her dark yet dainty outfits were perfected with slick straight hair and a flawless face by Jun Jun.
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Research: 4,365 clicks in 147 w
Interest: 2.7 minutes
Concept: Eachway Fall 2013
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Segment: Females, 18-55+
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