This Dunkin' Donuts Donut Celebrates Discovery Channel's Shark Week

By: Laura McQuarrie - Published: Jul 29, 2014 • References: discovery & adweek
There are few things that are delicious about the Discovery Channel's Shark Week, unless you happen to be a shark or have one of these fun Dunkin' Donuts donuts in your hand.

In partnership with Discovery, Dunkin' Donuts has made a slight edit to its logo, which now includes a sizable chomp out of it. Instead of a slogan that reads "America runs on Dunkin'" the company has also made a temporary change that says 'Shark Week runs on Dunkin'" on product packaging. As well, you can now order a special edition 'Shark Bite' donut, which has been iced to look like a life preserver, complete with red and white icing. The duo is also running the #DDSHARKWEEK campaign, encouraging donut-eaters to post a picture of themselves attacking a donut like a shark. Stats for Life Preserver Donuts Trending: Older & Average
Research: 550 clicks in 95 w
Interest: 0.5 minutes
Concept: "dunkin Donuts Donut"
Related: 46 examples / 35 photos
Segment: Neutral, 12-35
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