The Dunkin' Donut Coffee Shop Campaign is Adventurously Sketched

By: Meghan Young - Published: Jun 7, 2012 • References: jwt & ibelieveinadv
The Dunkin' Donut Coffee Shop ad campaign is hilariously touching. It promotes its "deal forever 1.70 euros" through a series of images that chronicle the relationship between its coffee and donut. Through thick and thin, cryogenics and space adventures, these two stick together like Bonnie and Clyde, Sunny and Cher as well as Jay-Z and Beyonce. It reads, "Coffee & Dunut Always Together."

Conceived by the JWT ad agency based in Barcelona, Spain, the Dunkin' Donut Coffee Shop ad campaign was art directed by Miguel Angel Rico and Manuel Padilla with creative direction by Carles Puig. It features the adorable illustrations of Marc Sardà and Jaume Hortal, which surround the thrill-seeking couple, Dunkin's Coffee and Donut. Stats for Touching Morning Treat Ads Trending: Older & Warm
Research: 8,388 clicks in 207 w
Interest: 2.9 minutes
Concept: Dunkin Donut Coffee Shop
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
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