The DSquared2 Spring 2012 Campaign Features an Outdoors Theme

By: Meghan Young - Published: Dec 26, 2011 • References: dsquared2 & fashiongonerogue
Come springtime, every man, woman and child is thinking about shedding the heavy layers of clothes in order to enjoy the outdoors to its fullest, and that is exactly the feeling that the DSquared2 Spring 2012 campaign captures. With the warmer weather and sunnier days, people’s fashion choices immediately take a turn for looks that combine both fashion and function together instead of one or the other.

Shot by dynamic photography duo Mert & Marcus, the DSquared2 Spring 2012 campaign stars a sultry yet outdoorsy Natasha Poly alongside male models Dimitri Tanner, Paolo Anchisi, Matt Woodhouse and Ton Heukels. All of them are on a rather steamy camping trip in which the main attraction is the very stylish Poly. Saturated in color, the campaign relies on the promise of better weather. Stats for Chic Picnic Shoots Trending: Older & Mild
Research: 2,772 clicks in 231 w
Interest: 2.9 minutes
Concept: DSquared2 Spring 2012
Related: 66 examples / 51 photos
Segment: Neutral, 12-55
Comparison Set: 24 similar articles, including: glam rock goddess shoots, elegantly tropical fashion, and androgynous lingerie ads.