Superstar

From Opulence in Marketing to Greek God Fragrance Campaigns

By: Jana Pijak - Published: Apr 5, 2013
Known for their opulent and over-the-top visual aesthetic, these striking Versace ads embrace a motto that reads ‘more is more’. Never one to be subtle, the brand’s longtime designer Donatella Versace follows in her famed brother Gianni’s footsteps and creates marketing campaigns that evoke beauty in excess.

These spectacular advertorials are often lensed by celeb photographic duo Mert & Marcus who are known for their cinematic visual aesthetic that employs high contrast techniques and chromatic color filters.

Juxtaposing sensuality and power, these striking Versace ads shine a light on the human body, often capturing scantily clad models who are draped in ornate textiles and gilded accessory pieces that read synonymous with the luxuriously iconic Italian fashion house.