Colorado Delivers a Humorous Warning About Drugged Driving
Laura McQuarrie — March 13, 2014 — Marketing
References: coloradodot.info & psfk
Legalized marijuana in Colorado has many people cheering, but this also raises some concerns about an increase of drugged driving in the state.
To address the issue, the Colorado Department of Transportation put out a PSA stating that "playing basketball high is now legal, but driving to see the pros play afterwards isn't." While the message is quite a serious one, the ad takes a humorous, lighthearted approach to its delivery. In the ad, the stoned basketball player doesn't actually do much playing throughout the commercial, just dribbling the ball in one spot as his teammates look on and wait in anticipation.
It's quite a clever way to suggest how one's ability to perform simple activities can be skewed with the use of drugs, which definitely doesn't make it okay to drive while stoned.
To address the issue, the Colorado Department of Transportation put out a PSA stating that "playing basketball high is now legal, but driving to see the pros play afterwards isn't." While the message is quite a serious one, the ad takes a humorous, lighthearted approach to its delivery. In the ad, the stoned basketball player doesn't actually do much playing throughout the commercial, just dribbling the ball in one spot as his teammates look on and wait in anticipation.
It's quite a clever way to suggest how one's ability to perform simple activities can be skewed with the use of drugs, which definitely doesn't make it okay to drive while stoned.
Trend Themes
1. Drugged Driving Awareness - Creating humorous PSAs to raise awareness about the dangers of drugged driving.
2. Lighthearted Messaging - Using humor to deliver serious messages and highlight important issues.
3. Skewed Perception - Exploring how drugs can affect one's ability to perform everyday activities.
Industry Implications
1. Transportation - Developing innovative campaigns and technologies to prevent drugged driving incidents.
2. Advertising and Marketing - Creating engaging and attention-grabbing PSAs that effectively communicate important messages.
3. Public Safety - Implementing education and prevention programs to address drugged driving and promote safer roadways.
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