Legalized marijuana in Colorado has many people cheering, but this also raises some concerns about an increase of drugged driving in the state.
To address the issue, the Colorado Department of Transportation put out a PSA stating that "playing basketball high is now legal, but driving to see the pros play afterwards isn't." While the message is quite a serious one, the ad takes a humorous, lighthearted approach to its delivery. In the ad, the stoned basketball player doesn't actually do much playing throughout the commercial, just dribbling the ball in one spot as his teammates look on and wait in anticipation.
It's quite a clever way to suggest how one's ability to perform simple activities can be skewed with the use of drugs, which definitely doesn't make it okay to drive while stoned.
Stats for Impaired Basketball Player PSAs
Trending: Older & Mild
Research: 337 clicks in 115 w
Interest: > 3 minutes
Concept: Drugged Driving
Related: 44 examples / 34 photos
Segment: Males, 12-35
Comparison Set: 16 similar articles, including: illicit space debris sweaters, cannabis-inspired pillow cases, and politician-inspired smoking papers.
Impaired Basketball Player PSAs
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