Hasbro and Harmonix Teamed Up to Create 'DropMix'
Laura McQuarrie — March 13, 2017 — Life-Stages
'DropMix' is the name of a new fun and fast-paced game from Hasbro and Harmonics—the maker of Rock Band—which challenges players to remix their favorite songs.
Gameplay unfolds on an electronic board with 60 NFC-chipped cards that are labeled to represent different music genres. Players put these NFC cards in a slot and the board will automatically begin playing either the bass, beat, loop or vocals. Up to five cards may be used at once and through the free app, players are able to instantly hear their created songs.
Some of the hit songs that can be remixed with DropMix include 24K Magic by Bruno Mars, Closer by The Chainsmokers and Sing by Ed Sheeran. Following the release of the game, Hasbro has plans to unveil additional packs of cards to expand the music options available.
Gameplay unfolds on an electronic board with 60 NFC-chipped cards that are labeled to represent different music genres. Players put these NFC cards in a slot and the board will automatically begin playing either the bass, beat, loop or vocals. Up to five cards may be used at once and through the free app, players are able to instantly hear their created songs.
Some of the hit songs that can be remixed with DropMix include 24K Magic by Bruno Mars, Closer by The Chainsmokers and Sing by Ed Sheeran. Following the release of the game, Hasbro has plans to unveil additional packs of cards to expand the music options available.
Trend Themes
1. Music-remixing Games - The rise of music-mixing games like 'DropMix' presents an opportunity for developers to create new interactive and immersive experiences for music lovers.
2. NFC Technology - The integration of NFC-chipped cards in games like 'DropMix' opens up possibilities for industries to explore innovative uses of NFC technology in other applications such as marketing and interactive experiences.
3. Expansion Packs - The introduction of additional packs of music cards for 'DropMix' highlights the potential for industries to create complementary products or services that enhance the user experience and expand revenue streams.
Industry Implications
1. Gaming Industry - The partnership between Hasbro and Harmonix to create 'DropMix' showcases the potential for the gaming industry to capitalize on the popularity of music-mixing games by developing similar innovative and engaging experiences.
2. Music Industry - The ability to remix hit songs with 'DropMix' demonstrates the opportunity for the music industry to leverage technology and create new revenue streams by offering interactive remix experiences or licensing music for similar games.
3. Toy Industry - The introduction of 'DropMix' by Hasbro showcases how the toy industry can tap into the trend of music-mixing games and create innovative, tech-infused toys that appeal to both children and adults.
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