The Mumbai Traffic Police printed coasters using a special invisible red ink which spreads only when wet--for example, when a drink is placed on them.
The Mumbai Traffic Police placed these coasters at tables and bar counters in the city. Any customer using them as a coaster is then instantly reminded of the horrific consequences of drinking and driving.
Bleeding Drink Coasters
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Mumbai Traffic Police Combat Drunk Driving
Published: Oct 17, 2008 Updated: Mar 24 2011 • References: scaryideas