Mumbai Traffic Police Combat Drunk Driving

By: Cowbag - Published:   Updated: Mar 24 2011 • References: scaryideas
The Mumbai Traffic Police printed coasters using a special invisible red ink which spreads only when wet--for example, when a drink is placed on them.

The Mumbai Traffic Police placed these coasters at tables and bar counters in the city. Any customer using them as a coaster is then instantly reminded of the horrific consequences of drinking and driving. Stats for Bleeding Drink Coasters Trending: Older & Chilly
Traction: 7,724 clicks in 327 w
Interest: 4 minutes
Concept: Bleeding Drink Coasters
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: children as designated drivers?, everything on wheels, and anti-drunk driving tech.