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Pizza Express Celebrates 45 Years of Dough Balls with Gold Versions

By: Laura McQuarrie - Published: • References: pizzaexpressnews & mirror
Pizza Express’ Dough Balls have been on its menu now for 45 years and to celebrate, a scavenger hunt has been launched. To announce this exciting event, Pizza Express Dough Balls were coated with edible gold and photographed with an equally as luminous Joey Essex, also painted in gold.

One of the Dough Balls will be hidden at one of its restaurants and upon finding it, the winner will get to swap the edible Dough Ball for a real solid gold one, worth £5,000. Another 10 will be hidden in Original Dough Ball packages and one of these 10 people will be eligible to claim the second golden ball.

Pizza Express will post hints on Facebook and Twitter and the hunt will come to a close by the end of this month. Stats for Golden Pizza Ball Promotions Trending: This Year & Buzzing
Traction: 2,184 clicks in 33 w
Interest: 0.8 minutes
Concept: Dough Balls
Related: 68 examples / 52 photos
Segment: Males, 18-35
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