These Special Dog Jackets Accept Contactless Donations to the Blue Cross
Laura McQuarrie — May 19, 2016 — Social Good
References: admin.bluecross.org.uk & nfcworld
In order to easily collect contactless donations to the Blue Cross, the animal charity is now using 'Tap Dogs' wearing special jackets.
These Tap Dogs sport jackets that contain built-in PayPal Here terminals, which makes it possible for people to pat a dog and with a payment card on hand and instantly make a £2 donation to the Blue Cross.
This donation collection is more likely to succeed than a traditional collection tin, since people are bound to be on board with opening their hearts and wallets for animals in the Tap Dog fleet like Maverick the Border Collie, Cherry the Lurcher and Rosie the Labrador. As well as succeeding at collecting donations to the Blue Cross, this initiative doubles as a reminder that there are thousands of unwanted pets out there that need loving homes.
These Tap Dogs sport jackets that contain built-in PayPal Here terminals, which makes it possible for people to pat a dog and with a payment card on hand and instantly make a £2 donation to the Blue Cross.
This donation collection is more likely to succeed than a traditional collection tin, since people are bound to be on board with opening their hearts and wallets for animals in the Tap Dog fleet like Maverick the Border Collie, Cherry the Lurcher and Rosie the Labrador. As well as succeeding at collecting donations to the Blue Cross, this initiative doubles as a reminder that there are thousands of unwanted pets out there that need loving homes.
Trend Themes
1. Contactless Donation Accepting Jackets - The integration of payment card accepting jackets creates convenience for philanthropic individuals to make donations on the go and encourages more donations to be made.
2. Animal-involved Fundraising - Fundraising initiatives that involve animals create an emotional connection to potential donors, thus encouraging more donations and awareness for the corresponding organization's mission.
3. Charitable Wearables - Innovative wearable tech can be integrated with donation collection features to increase the ease of charitable giving and drive more donations to nonprofit organizations.
Industry Implications
1. Nonprofit Sector - Nonprofit organizations can utilize innovative strategies such as animal-involved fundraising to increase donor engagement and contribution rates.
2. Pet Products - Pet product manufacturers can partner with nonprofit organizations to create charitable wearables that are both fashionable and functional for animal lovers.
3. Payment Technology - Payment technology companies can develop specialized payment terminals and software to facilitate contactless donations and empower nonprofit organizations to reach more potential donors.
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