Facebook's Donate Button Helps to Support NPOs Within the Site

By: Laura McQuarrie - Published: Dec 17, 2013 • References: newsroom.fb & techcrunch
Today Facebook unveiled it’s new Donate button, which makes it easier for people to donate to nonprofits through the social networking site.

The new Facebook Donate button appears below posts shared in the news feed, with participating organizations like WWF, UNICEF and Oxfam America. These are just three of the nineteen nonprofits that have signed on as the first to have Facebook’s Donate button, but other interested parties may fill out a Donate interest form through the Facebook Help Center to also make use of this new feature.

By pressing the Donate button, a user’s credit card number and other billing info is collected, which completes the transaction without a user having to leave the site. Since Facebook is a community of billions and a lot of time can be consumed on it, hopefully this will encourage people to support local and global communities. Stats for Integrated Social Donation Buttons Trending: Older & Buzzing
Research: 1,637 clicks in 127 w
Interest: 0.5 minutes
Concept: Donate Button
Related: 69 examples / 53 photos
Segment: Neutral, 12-35
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